this one is for the
gyaldem.
Agency
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Community
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Pathways
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Agency - Community - Pathways -
Creating on-pitch and off-pitch pathways for girls and young women in football.
Cultural consultancy, talent coordination, and brand partnerships connecting the next generation of women's football to the brands that want to reach them.
WHY WE EXIST
The future of women's football is being shaped right now — in communities, cultures, and conversations that most of the industry still can't access. We can.
We partner with brands, clubs, and organisations who want authentic access to the next generation of women's football — the talent, the communities, and the culture shaping it.
FOR BRANDS & PARTNERS
THE AGENCY
Authentic access to the communities, talent, and cultural insight shaping the next generation of women's football.
FOR THE GYALDEM
THE COLLECTIVE
On-pitch and off-pitch pathways. Coaching, mentoring, and community.
WHAT WE DO
01
Brand Partnerships
Retained and project-based partnerships
03
Campaign consultancy
Cultural strategy and creative direction
02
Talent coordination
Connecting brands with emerging talent
04
Research & insight
On-the-ground intelligence from grassroots
PREVIOUS WORK
RISING BALLERS
Talent coordination for the Nike Wicked Games campaign
Sourced and placed emerging players for a national Nike campaign shoot, managing the full talent coordination process from identification to delivery day.
FOUR COURNERS CUP
Concept to delivery — EOE's grassroots tournament
Developed the concept, recruited all teams, managed the full budget, and delivered the event in partnership with Core Collective. Skechers provided boots for every participant. Boot Buddy sponsored the halftime show.
EZE FOUNDATION
U14 girls' team recruitment for the Eze Invitational
Recruited U14 girls' teams to compete in the Eze Foundation's invitational tournament, connecting grassroots talent to a high-profile development platform.