EFFORT OVER ENVIRONMENT

THE AGENCY

We work at the intersection of sport, culture, and community, partnering with brands to source talent, build cultural credibility and deliver campaigns that matter, rooted in cultural experience and strategic insight.

PREVIOUS WORK

Four women standing together at an outdoor sports event, with a colorful graffiti wall in the background. One woman is holding a certificate that reads 'Congratulations,' and they are wearing athletic clothing.
Close-up of a black advertising banner with green text, hanging on a metal fence. Part of a white wall and overhead light fixture are visible in the background.

CULTURAL CONSULTANCY / TALENT RECRUITMENT - NIKE - TOMA LONDON - MARCH 2026

Two women playing soccer near the sideline on an outdoor field with green trees in the background, one in a black jersey and the other in a neon yellow jersey, while a group of spectators watches and takes photos.
A soccer field surrounded by bright green barriers with people playing a match, spectators on the sidelines, graffiti on the walls, and a building with multiple floors in the background under a partly cloudy sky.
Group of female athletes sitting on bleachers inside a dome, wearing black TAWA shirts, some smiling and engaged in conversation.
Group of schoolgirls in black uniforms lining up outside a black mobile studio van with a person inside operating equipment.
Girls playing soccer drills on a field with soccer balls, in a stadium with empty seats and a sign that reads "PRO:DIRECT".

TALENT RECRUITMENT - SHE’S A BALLER X PRO DIRECT - BRITISH BULLDOG : FOOTBALL EDITION - JANUARY 2026

Two female soccer players in black athletic gear standing on a soccer field, smiling and posing for a photo, with other players and people in the background.
Group of women celebrating, some dancing and smiling, at night with dark background, wearing sportswear, one woman in the center with long braided hair and arms raised in victory.
Three women in white Nike sportswear with black and orange accents posing in front of a red and purple banner that reads 'WICKED GAME' with a Nike logo underneath. They are outdoors on a dark, wet pavement with trees and an overcast sky in the background.

TALENT RECRUITMENT - NIKE - WICKED GAME - DECEMBER 2025

A group of women participating in a soccer training session on a grassy field, with some orange and purple soccer balls scattered on the ground. In the background, there are tall construction cranes and a high-rise building under construction.
Group of female athletes, dressed in white and black sportswear, posing on a sports field with a large banner in the background that reads 'WICKED GAME' with Nike logo.
Women athletes in white jackets gather under a large sign that reads 'Wicked Game' at a sports field, with some pointing and holding drinks, and a fire exit sign visible on the fence.
Three young female soccer players holding spray deodorants and boxes of shoe cleaner on a soccer field with other people in the background.
Silver trophy cup and several medals with blue ribbons laid out on a dark surface, and a black and white sign that reads 'THE CUP'.
Silver trophy cup and several medals with blue ribbons laid out on a dark surface, and a black and white sign that reads 'THE CUP'.

ACTIVATION PRODUCTION - EOE COLLECTIVE X SKETCHERS X BOOT BUDDY - FOUR CORNERS CUP - JULY 2025

A group of women celebrating with medals and a trophy at a sports event, smiling and raising their hands.
Two women on a sports field engaging in a handshake or fist bump, with others and a fence in the background, during daylight.
A group of young female athletes in matching sports uniforms celebrating as they receive a trophy from a man with dreadlocks, sunglasses, a black hat, and a light jacket outdoors with trees and a cloudy sky.
A young female athlete with a championship belt over her shoulder, signing autographs at a sports event, with a group of people and a trophy in the background.

TALENT RECRUITMENT - THE EZE FOUNDATION - EZE INVITATIONAL - MAY 2025

A group of young female athletes in matching black and red uniforms clustered together, smiling and celebrating outdoors. A man with dreadlocks wearing a black bucket hat and light gray athletic jacket is handing a pink sports jersey to one of the girls, who is reaching out to receive it. The scene is set on a grassy field with trees and a building in the background, under a cloudy sky.
Three young women standing in front of a branded backdrop at a sports event. They are wearing sportswear with two in black and one in a red and black patterned shirt, all with athletic shorts and sneakers. They are smiling and posing for the photo.
Two young girls wearing black Arsenal football club jackets are sitting at a wooden table in a casual dining area, smiling and engaging with each other. One girl with curly hair is smiling, while the other girl with braided hair has her head down on the table.
Two women wearing sports jerseys standing in front of a graffiti-covered door.

ACTIVATION PRODUCTION / CREATIVE DIRECTION - BAGEL BOSS - PICTURE THIS - APRIL 2024

A young woman in a blue sports outfit is juggling a soccer ball on a sidewalk outside a store with large glass windows.
Three women sitting at a table eating sandwiches in a casual dining setting with a beverage refrigerator in the background.
Young girl in orange soccer jersey holding a soccer ball points directly at the camera, standing on a soccer field with stadium in the background.
A young girl wearing an orange football jersey with a Lambeth Tigers logo. She has long braided hair and is smiling. The background shows a stadium.
A motivational poster with sports quotes, featuring a smiling female athlete with braided hair wearing an orange sports jersey, standing in a stadium.

ACTIVATION PRODUCTION - EOE COLLECTIVE X THE STREETS FOOTBALL - BEYOND THE BOOT - APRIL 2024