EOE

COLLECTIVE

Three women standing in front of a large abstract painting, smiling at the camera.

Creating on-pitch and off-pitch pathways for young women and girls in football

Group of female athletes posing in front of a mural of runners. They are making peace signs with their hands.

THE PIPELINE IS BROKEN

3%

Of women in football come from minority ethnic backgrounds — showing a clear need for inclusion and representation.

(Kick It Out, 2024)

£4 SOCIAL RETURN

For every £1 invested in community sport for women and girls.

(Sport England, 2023)

1 IN 3 GIRLS

Drop out of sport by age 16 due to lack of access, confidence, or safe spaces.

(Women in Sport, 2023)

WHO WE SERVE

Two women are sitting on gray armchairs in front of a black background with the logos for Sports Interactive and the letter 'E'. The woman on the left is holding a microphone and a black card with the letter 'E' and the word 'COLLECTIVE'. She is smiling and wearing a dark denim jacket. The woman on the right is holding a black card with the letter 'E' and the word 'GO' and smiling, wearing a white sweater.

14–16

DEVELOPMENT

The intervention window. Keeping girls in football, building confidence, early exposure to what the game offers beyond playing.

Three women engaged in a conversation indoors against a brick wall. One woman is smiling and wearing a gray hoodie over a black shirt, another is wearing a pink hoodie, and the third, in the background, has a bun hairstyle and is holding a small bottle.

17–19

EMERGING

Identity stage. Peer network, structured mentoring, first exposure to industry environments and brand activations.

Young woman standing indoors, holding a certificate, with a large gold '3' balloon and an 'E3' banner promoting effort over environment collective in the background.

20–25

PATHWAYS

The opportunity layer. Career pathways, work experience, brand event access, connections to education and employment.

OUR APPROACH

We deliver coaching, personal development, and visibility programmes that address the representation gap in women’s football — targeting girls and young women aged 14–25 from underrepresented backgrounds in London

Intervention at the critical moment

We target the age range where dropout is highest and the gap between talent and opportunity is widest.

Integrated, not siloed

Football, personal growth, and visibility operate simultaneously not as separate programmes.

Pipeline to professional opportunity

Connected to EOE Ltd’s commercial network of brands, agencies, and industry partners.

HOW WE DELIVER

A group of young female athletes and adult coaches celebrating with medals and trophies outdoors, with a cloudy sky and trees in the background.

01

FOOTBALL

Coaching, wellbeing, player progression, and talent identification. A place to play, progress, and be seen.

Three women sitting at a conference table during a meeting in a room with large windows. One woman is wearing glasses and a black hoodie, another has braided hair and a water bottle, and the third is wearing a black head covering and a gray sweater.

02

PERSONAL DEVELOPMENT

Mentoring, education, career pathways, and life skills. The off-pitch work that builds confidence and opens doors.

A group of women celebrating and cheering at a nighttime outdoor event, some with microphones, wearing sports attire.

03

VISIBLITY

Storytelling, representation, and media. We put young women on platforms and into industry conversations.

GET INVOLVED

I’M a young woman

Aged 14–25? Want to play, train, or be part of something bigger

EXPRESS INTEREST

I’M a PARENT or CARER

Learn about what we offer and how your daughter can get involved

FIND OUT MORE

I’m a school or organisation

Partner with us on programmes and pathways

PARTNER WITH US

I want to volunteer

Join our team and help build the next generation

GET IN TOUCH